The Idaho Potato Commission’s Great Big Idaho Potato Truck will make an appearance at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show this weekend!
“This is a very special year for us as we recognize an industry that has worked tirelessly to grow the finest potatoes available. We know that our potatoes provide nourishment to millions of folks every day of the year, but many don’t realize how important the potato industry is to Idaho,” explained Frank Muir, IPC president and CEO. “Idaho Potatoes generate more than $4 billion dollars in revenue annually and employ more than 30,000 people. Agriculture and potatoes in particular are the primary reasons Idaho is among the most fiscally sound states in the nation.” – Floored! the official blog of the NRA Show & IWSB